What is Webinar Software - Top Things You Should Look For

What is Webinar Software? A webinar is a combination of the words seminar and web. The webinar is a series of electronic meetings, also called online meetings, which are conducted over the internet using specialized software tools. It is more simply defined as an online live video presentation, broadcasted live on the internet, attended by an invited audience, or a special one. Online webinars can be telecasts on demand.

Webinar Software

How To Select Popular Webinar Softwares

Webinars are often viewed as an effective alternative to traditional face-to-face meetings and can be especially useful for companies who want to improve productivity levels, streamline processes, or increase sales revenues. Webinars can be run using a web-based page builder or directly through a live feed. The most popular webinar platforms run both in the browser and on a dedicated server. You can also find some popular Webinar Software from this page to choose from. Some of these platforms are open source and are used for small businesses, while others are used by larger organizations for their entire business needs.

Types Of Webinar Softwares

There are four common types of webinar software platforms. These include automated webinar platforms, which run on dedicated servers; desktop-based software platforms, which run on personal computers and/or laptops; webinar software on dedicated mobile devices, such as Smartphones; and automated webinar software platforms that run on web-based applications.

Most webinar software platforms provide features such as integrated email, file uploads, file downloads, online voting, chat rooms, and file transfer services. Some of these platforms also provide automated registration, and ability to export files, and integrated marketing tools. Some of these features, such as email alerts, may be useful to your employees, but they may not be useful to your customers.

Features Of Webinar Software

  1. Some of the features offered by these automated platforms are also available with live events. Polls, votes, and surveys are common features. If you provide your attendees with an option to poll their peers before the live event begins or even to post comments after the event has begun, you can capture valuable information about how your audience is responding to your products and services. You can also use polls and other interactive features to encourage participants to engage with your company's website and blog.
  2. Some automated platforms offer limited functionality with a single browser-based interface, such as Plone. Other platforms, such as GoToMeeting, allow multiple browser-based meetings. Either way, these automated systems must be integrated with web-based calendar events. Without this functionality, your attendees will have difficulty scheduling and participating in your activities. Furthermore, if one attendee tries to schedule a meeting but cannot connect to your calendar, he/she will not be able to view any upcoming events.
  3. Many automated systems provide a feature that allows their users to "air" or broadcast webinars. The problem with this feature is that you cannot conduct live broadcasts without having your webinar recorded. As your live broadcast begins, those listening begin to leave. Therefore, if you want to have an open door for new attendees, start streaming the broadcast to an audience that can still view it on their computer screen. Your pricing starts to become more complicated when you add the additional fees associated with this feature.

While Selecting A Webinar Software

Before choosing an automated platform for managing your online events, identify whether it offers integrated analytics for tracking customer responses. Your analytics system should provide basic reporting such as click-through rate and average time spent on each activity. Additionally, the platform must support custom reports such as loyalty surveys that allow you to find out what your audience truly thinks about your products and services. These custom reports should be easy to create and provide pertinent information. Also, consider the technical capabilities of your chosen analytics platform. Your platform should be designed to work with your data and provide you with easy access to charts and dashboards that will help you monitor your overall webinar audience performance.

It takes time and effort to select a webinar automation solution that is both highly usable and has great technical functionality. The final analysis of your options should include not only technical considerations but also the costs and benefits of your selected solution. A solid combination of highly usable features along with great technical infrastructure and affordable pricing will result in successful and profitable webinars. 

Conclusion

You may also want to integrate your webinar platform with other useful online marketing tools. Some solutions already include social media integration and marketing applications like Google Places, Facebook Insights, Twitter, and Pinterest. The ability to integrate these tools with your webinars will increase your ability to market your products and services via the webinar software.